Sachin Tendulkar launched Collectabillia’s association with Café Coffee Day (CCD) at a glittering function in Juhu, Mumbai on 27th would be a display at select CCD Lounge outlets across the country. This would showcase rare authentic memorabilia autographed by legends from different walks of life: sports, movies, music and more.
Patrons to CCD outlets, to begin with in select CCD Lounge outlets, would have a chance to see these memorabilia pieces. Collectabillia Celebrity Walls would showcase Sachin Tendulkar’s 200th test commemorative signed cricket bats, Formula-one caps signed by Fernando Alonso and Sebastian Vettel, Mohammad Ali’s autographed boxing gloves, and many more. There are a lot of rare memorabilia pieces that a true collector would cherish. Café Coffee Day (CCD), India’s pioneer and largest retail chain of coffee cafés, attract a young crowd and this memorabilia display would arouse their curiosity and interest apart from adding to the décor of the place.
CCD Lounge patrons can also shop for Collectabillia’s fan store products in terms of celebrity merchandise like belts, caps, T-shirts, mobile covers, coffee mugs, branded wallets, mobile covers, notebooks, shoes, etc. Collectabillia believes that the CCD patrons would find these products attractive and perhaps even trendsetting.
This association between Collectabillia and CCD would bring authentic memorabilia to Indian collectors. This is first time in India where buyers can shop for authentic memorabilia. This launch was covered extensively in Indian media like Rediff, Yahoo, Deccan Chronicle, Times of India, India Today, Zee News, ND TV, IBN among others.