May 07, 2014

A Messi deal for memorabilia

It took six months for Bangalore-based entrepreneur and former badminton player Anjana Reddy to convince Argentina’s superstar footballer Lionel Messi to grant her company the rights to sell mobile, tablet and laptop covers under his name across continents. Reddy’s company, Universal Sportsbiz Pvt Ltd, runs the website and generates a majority of its business through supplying celebrity memorabilia—mobile covers, apparel, laptop accessories and other products—to online and brick-and-mortar retailers. Read More

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