Getting an exclusive global deal with football star Lionel Messi is no mean feat. Anjana Reddy, founder of Collectabillia, the celebrity merchandise unit of the Bangalore company Universal Sportsbiz Pvt Ltd, achieved this distinction when she won exclusive rights to make Messithemed cell phone covers. Reddy, 26, had noticed the power of merchandise in the US, where she did her post graduation in accountancy and finance at the University of Illinois.
She wanted to replicate the model in India. With the World Cup taking place this year, she thought of Messi-themed cell phone cases. Read More